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Writer's pictureCurious Cat

ASH Unveils Astonishing Debut Single 'Infatuated' Marking a New Era in Alternative R&B



Beijing-raised and NYC-based, ASH is breathing new life into the contemporary music scene with her distinctive alternative R&B style. She crafts songs with rich vocal layers, bilingual lyrics, and meticulously designed electronic production, making a significant impact on the global music landscape. ASH's long-awaited debut project, "Holding Water" — entirely composed, written, produced, and performed by her — showcases her unique creative vision and versatile talent. Drawing from R&B, rock, indie, and neo-soul, ASH doesn't conform to any single genre; instead, she creates her own immersive sonic world. She brings every facet of her artistic vision to life, from writing and producing each track to directing and choreographing her mesmerizing music videos. ASH's debut is nothing short of breathtaking, demonstrating her exceptional songwriting, production skills, and powerful performance abilities. In "Infatuated," she delves into the tumultuous emotion of falling in love with the idea of someone who isn't right for you.


The track is built around a deep, resonant bass line, with haunting harmonies and sleek synths interwoven throughout the soundscape. Gentle drums propel the track forward, while distorted guitar lines drift alongside ASH's captivating melodic phrases. She explains, "Everyone remembers their first love and the eager anticipation that comes with it. 'Infatuated' stems from that intense, innocent desire, but it’s also about the heartbreak of being in love with someone who doesn't feel the same way. It’s a unique kind of first love where you experience love and heartbreak simultaneously. 'Infatuated' captures how paralyzing that can be."


The song's production is a standout feature, showcasing ASH's incredible talent in crafting a rich, immersive auditory experience. The meticulous layering of instruments creates a lush soundscape that enhances the song's emotional depth. ASH's smooth, intoxicating vocals weave through the arrangement, adding texture that perfectly matches her exploration of obsession, vulnerability, and despondence. This dynamic interplay between sound and meaning highlights ASH’s creative intuition and her remarkable ability to convey emotion with sensitivity and vividness.



Discussing the creation of "Infatuated," ASH reveals, "This was the first real track I made while teaching myself production, so I was discovering my creative process for the first time. I’ve learned that each song’s process can be quite different, but the constant is that I need to establish a mood first. For this song, it began with the repeating bass line. It's simple but immediately evoked a powerful, sinking feeling. From there, it was about leaning into that emotion in my writing and production until it formed its own world." With "Infatuated," ASH offers a beautifully illuminating debut, setting the stage for her promising artistic journey.


Find ASH on Instagram | TikTok | YouTube

Listen to Infatuated on SPOTIFY  | APPLE MUSIC





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