Gogo’s Rewind Is an Intimate Battle Cry in a Hyper-Curated World
- Curious For Music Team
- May 12
- 2 min read
On his latest EP Rewind, Swedish artist, songwriter, and producer Gogo delivers a quietly radical act: emotional honesty without marketing polish, genre fusion without streaming-era calculation. It’s not groundbreaking because of its ambition — though it is ambitious — but because of its purity.
Across four tracks, Gogo dissects the chaos of modern intimacy with the emotional precision of someone who’s felt every lyric twice. “Rewind,” the title track, opens the EP like a soft confession from a locked room, its production soaked in echo and restraint. There's an immediacy to his voice — strained but never theatrical, worn but never broken.
“Felicia” might be the standout, built around a melody that flirts with soul, but never settles there. It moves like memory — fleeting, fragile, a little hazy at the edges. “Cut Me Down” and “In Too Deep” lean harder into R&B and alt-rock, their layered arrangements echoing the influence of Voodoo-era D’Angelo and early Frank Ocean. But rather than imitation, Gogo channels their spirit: a refusal to rush, a devotion to feeling over form.
What makes Rewind work is its lack of pretense. These songs aren’t chasing virality or playlist placement — they’re chasing something harder: personal truth. That may sound lofty, but the stakes feel real when you learn the backstory. This project is entirely independent, self-financed, and accompanied by a self-directed film shot across Morocco and New York, often under surreal circumstances.
There are moments when the EP’s minimalism skirts monotony — Gogo sometimes circles an idea more than he lands it — but even those repetitions feel intentional. These are the sound loops of someone retracing steps, trying to make sense of past versions of themselves.
In an industry obsessed with momentum, Rewind is a brave pause. It's not trying to go viral — it’s trying to be remembered. And chances are, it will be.
