Lithuanian Pop Sensation THE ROOP Returns with Hypnotic New Single 'Just Think About It'

Lithuania’s breakout pop act, THE ROOP, continues to push the boundaries of mainstream music with their latest release, “Just Think About It.” 

Known for melding crisp dance-pop with emotional depth and bold visual identity, the band has cultivated a sound that is instantly catchy yet layered with complexity. THE ROOP first captured international attention with their 2020 hit “On Fire,” a Eurovision fan-favorite that dominated charts across Europe. Their 2021 follow-up, “Discotheque,” earned them 8th place in the Eurovision Grand Final and cemented their reputation as purveyors of stylish, genre-blending pop.

The band’s new track, “Just Think About It,” marks a shift toward a darker, more introspective sound. With soulful synth-pop layers and an undercurrent of tension, the single draws listeners into a sonic landscape reminiscent of their earlier hit “Discotheque,” yet with a deeper conceptual focus. Lead vocals, layered synths, and driving rhythms work in tandem to create a hypnotic atmosphere, encouraging listeners to reflect on the questions it raises about human connection, dreams, and identity in a digitalized world.

The creation of “Just Think About It” was as distinctive as the track itself. THE ROOP recorded the song in a self-built studio in the woods, embracing the quiet and isolation of nature to fuel creativity. Much of the work came after late-night conversations and moments of reflection away from the city’s noise. The band explains, “The song raises questions about humanity — why do we need human touch? Why do we forget our dreams when we wake up in the morning? How can we remain human in this digitalised world?” The approach reflects THE ROOP’s commitment to blending musical innovation with conceptual depth, ensuring every track resonates beyond the dancefloor.

Following a busy year, including an opening slot for Ed Sheeran’s 2024 stadium tour, THE ROOP shows no signs of slowing down. Their upcoming 2025 album, Momentum, promises a refined, emotionally resonant collection of tracks, from the retro-futuristic synth-pop of “Steal Me” to the sunlit, rhythm-driven joy of “Chica Chico.” With a growing global fanbase and a vision that is as compelling visually as it is sonically, THE ROOP continues to reshape what pop can look and feel like, proving that their beat — and their artistry — remain unstoppable.