Reigns Returns with Bold and Soulful New Single 'Made For'

UK artist Reigns delivers an emotionally raw and sonically rich return with “Made For,” the lead single from her forthcoming EP Approval Not Needed. Known for fusing soul, pop, and contemporary R&B, Reigns once again proves she’s a fearless force in the UK’s emerging soul-pop scene.

Co-written and produced by long-time collaborator Dee Adam, “Made For” tackles the push-pull dynamic of physical chemistry clashing with emotional disconnect. Reigns' lyrics strike a chord with their unfiltered vulnerability—“It’s about that magnetic connection where your body says yes, but your heart knows better,” she explains.

Musically, the track wraps ‘90s R&B textures in a modern polish, pairing slinking drum loops and airy synths with Reigns’ visceral and vulnerable vocal delivery. It's a sound that feels both nostalgic and forward-facing, a blend that continues to define her distinctive style.

Bold, honest, and deeply relatable, “Made For” cements Reigns as one of the UK’s most compelling rising voices—unafraid to speak her truth, and masterful in the way she sings it.