Sonny E. Bends Time and Genre in His Striking New Music Video

Sonny E., the reinvented persona of Adamski — the “Acid House & NRG King” himself — has returned with a fascinating fusion of retro flair and digital futurism in his latest single “Time.”

Released in September, the track is now accompanied by a music video that encapsulates the very essence of Sonny’s self-proclaimed genre: Cyberbilly. In this rebirth, the artist redefines his musical identity, blending rockabilly swagger with the boundless possibilities of AI and modern production.

“Time” is, fittingly, a song that’s been decades in the making — a patient labor of love that Sonny E. admits took him “half of his life” to complete, line by line. Yet this extended gestation seems poetic, given the subject matter. The track’s succinct two-minute runtime distills years of reflection on creativity, mortality, and persistence into something deceptively simple but profoundly resonant. Its energy is raw, playful, and deeply human, even as it embraces synthetic textures.

Musically, “Time” merges vintage guitar twang with a crisp electronic backbone, evoking the timelessness of rockabilly while injecting the pulse of cybernetic rhythm. The production is tight and minimalist, letting Sonny’s charisma and humor shine through. The music video mirrors that duality — playful yet stylish, with visual nods to both analog nostalgia and futuristic surrealism. It’s a world where teddy boys meet technophiles, and the past dances hand in hand with the future.

For those who know Adamski’s legacy — from Killer to his pioneering acid house tracks — this reinvention isn’t a departure but a continuation of his restless creativity. Sonny E. is both historian and futurist, reaching back to the 1950s for inspiration while leaning into the algorithms of tomorrow. His “augmented reality rockabilly” concept feels like a natural evolution of his lifelong fascination with genre mutation and technological experimentation.

Ultimately, “Time” serves as both statement and symbol: a short song with a long story, created by an artist who’s never stopped evolving. Sonny E. proves that reinvention doesn’t mean erasure — it means integration. With his Cyberbilly sound, he’s not just revisiting history; he’s rewriting it for the next digital decade.