Why Another Reveals New Single and Video ‘Hold On Tight’
- Curious For Music Team
- 7 hours ago
- 2 min read
NYC-based Why Another return with “Hold On Tight”, a dark, immersive indie-rock journey confronting the emotional turbulence of a messy, unpredictable world.
Their newest single captures a rare and quietly devastating moment in the human experience—the uneasy realization that chaos cannot always be solved, tamed, or reasoned with. Instead, “Hold On Tight” encourages listeners to seek balance and flickers of hope amid the relentless pace of modern life.
Opening with a bold, groove-heavy pulse, the track immediately locks listeners into an atmosphere of tension and unease. An arresting guitar riff carves out the song’s emotional landscape, grounding its urgency while hinting at the turmoil beneath. As “Hold On Tight” unfolds, the arrangement expands—rhythmically and emotionally—mirroring the transformation from outer panic to inner clarity. The result feels both intimate and cinematic: a cathartic anthem about letting go when everything around you begins to come undone.
Musically, Why Another crafted the track to spotlight each member’s strengths, leaning into dynamic interplay and the band’s unmistakable live chemistry. Produced by Adi Malka, Franky Gonzalez, Jordan Howard Kerr, Yong Yoon Kim, and Pietro Gennenzi, the single distills raw, swirling emotion into a powerful sonic release—a defining mark of Why Another’s evolving sound and artistic fingerprint.
Accompanying the release is an animated short film that extends the single’s themes into a surreal visual narrative. The film follows a nameless character in free fall—panicked at first, then gradually surrendering to the descent. Along the way, he encounters bizarre objects, flickers of fear, and small moments of wonder. Inspired by printmaking, the animation’s blown-out shapes shift between abstraction and legibility, with flat colors bleeding into an inky haze. Each frame feels like both a deep void and a stark, two-dimensional surface. As the character accepts the fall, the chaos dissolves, offering a quiet revelation: peace comes not from control, but from release.
With “Hold On Tight”, Why Another deliver one of their most emotionally resonant statements yet—an urgent reminder to breathe, let go, and find stillness within the storm.
Courtesy of Decent Music PR, this release found its way to our inbox — and we’re always happy to explore the new music and emerging artists they spotlight.