Aaron Koenig Fuses Spirit and Sound on Bold Multigenre Project 'Live Now!'

With Live Now!, singer-songwriter and genre-melding artist Aaron Koenig invites listeners to do more than just stream his music—he invites them to live it. A deeply personal, spiritually grounded, and sonically adventurous project, Live Now! arrives as both a 12-track album and a 60-page songbook packed with lyrics, chords, commentary, and artwork—turning the typical listening experience into a tactile, immersive journey.

At the heart of the project is lead single “Money with Love,” a radiant power-pop groove laced with Latin rhythms and a philosophical twist. Where most tracks about money veer cynical, Koenig flips the narrative: “Money isn’t dirty, it means people like what you do.” It’s a refreshing, gratitude-fueled anthem that urges generosity in an era of algorithmic scarcity—and it sounds like a sunbeam set to music.

Throughout Live Now!, Koenig weaves together an eclectic sonic palette—rock, funk, flamenco, soul, ska, and even bossa nova—to explore big, often sacred themes: mortality, mindfulness, artificial intelligence, transformation. Think Paul Simon meets Jason Mraz, with a splash of Devendra Banhart's genre-fluid curiosity.

But Live Now! isn’t just about what you hear—it’s about what you experience. By offering a beautifully bound book that includes all lyrics, chord charts, and backstories (along with a QR code to download all songs), Koenig reinforces his belief in art as both product and process, something to engage with fully—not passively.

Having already reached over 500,000 Spotify streams and earned acclaim for previous singles like “Death”, Koenig’s message is landing. Whether you’re a spiritual seeker, a music lover, or both, Live Now! delivers sonic joy with philosophical depth—and reminds us that music can still be soulful, tangible, and meaningful in the age of ephemeral content.

Order the book-album here.