Cheerful Music Brings China’s Electronic Scene to ADE 2025

Cheerful Music is making its international debut at Amsterdam Dance Event 2025 with Building The Bridge, a showcase on Thursday, 23 October, at Escape’s Royal Room. Known for its bold blend of Eastern and Western sounds, the label aims to create a cultural and musical dialogue that connects Chinese artists with the global electronic music scene.

The night will feature a high-energy lineup of EDM, dance-pop, and Mandarin-infused tracks, reflecting China’s rising influence on electronic music. Cross-border collaborations and DJ performances will highlight the creativity and innovation emerging from China, giving ADE attendees a taste of music that is both fresh and globally relevant.

A unique Live Song Plug segment will see topliners present new

compositions to both Chinese and international artists, fostering creative partnerships in real time. The event also includes a cultural exchange session, giving insight into how electronic music develops across markets, and offering industry professionals a rare behind-the-scenes look.

Cheerful Music has cultivated international acclaim with hits such as YI XIAO JIANG HU (Subject Three) and XIAO CHENG XIA TIAN, and the ADE showcase is a continuation of its mission to bring Chinese music to global audiences. Attendees will include top publishers, A&R teams, DJs, and editorial representatives from platforms like Spotify, QQ Music, and Bilibili, creating a truly international networked environment.

Tickets start at €15, with a limited number of complimentary passes available via Cheerful Music’s networking drinks. With immersive performances, networking opportunities, and cultural insights, Building The Bridge promises an unforgettable night that merges Chinese music innovation with the pulse of global electronic music.

ABOUT CHEERFUL MUSIC

Cheerful Music was founded in Shenzhen in 2019, with its London branch office established in 2023. By utilizing their insight into the music market and their innovative business model, Cheerful has released numerous globally viral hits such as ‘YI XIAO JIANG HU (Subject Three)’, ‘XIAO CHENG XIA TIAN’, ‘TA SHAN HE’, ‘BAN SHENG XUE’, and ‘XIANG SI YAO’. Today, Cheerful Music has become a top international record labels in China.

Cheerful Music is committed to promoting Chinese music culture to the world stage, as well as helping talented international musicians enter the Chinese market. Cheerful promotes the integration of Chinese and Western music and its global development, allowing the world to listen to Chinese music. Learn more about Cheerful Music on their website, TikTok, and Instagram.