GRAE Hits Her Stride on the Defiant, Dreamlike '7 Minutes ’Til Heaven'
- Curious For Music Team
- 5 days ago
- 2 min read
GRAE isn’t just making alt-pop—she’s redefining it. On her latest album, 7 Minutes ’Til Heaven, the Toronto-based artist swaps nostalgia for something bolder: a genre-blending, synth-drenched odyssey into identity, emotion, and evolution. And the result? A record that feels fearless, feminine, and completely fresh.
Over the last few years, GRAE has built a steady buzz with tracks like “Permanent Maniac” and “Soft”—a sound rooted in indie-pop charm and an unmistakable retro sheen. But this album marks a turning point. Here, she ditches the comfort of looking backward and charges straight into the unknown. And it sounds brilliant.
Opening with a chilling spoken-word interlude from Prince protégé Apollonia, 7 Minutes ’Til Heaven wastes no time setting the tone. Songs like “Dark Energy” and “Cha-Ching” shimmer with confidence, while deeper cuts like “Fantasy” and “Scarlet” expose emotional bruises without ever slipping into self-pity. It’s honest, but never soft. Vulnerable, but never weak.
GRAE has always had style, but here she shows substance—layering heavy themes of control, self-image, and feminine power beneath sleek production and infectious hooks. The Prince and Madonna influences are worn proudly, but they never overpower her voice. Instead, they highlight her ambition to join a lineage of pop artists who refuse to color inside the lines.
7 Minutes ’Til Heaven is GRAE’s most complete work yet—a confident leap forward that doesn’t trade integrity for polish. It’s theatrical, introspective, and totally immersive. And in a world where pop often plays it safe, GRAE’s fearlessness is a thrill to witness.
This release landed in our inbox thanks to Decent Music PR, who brought GRAE’s latest project to our attention. It’s always a pleasure to discover fresh talent through their recommendations.
